Don't Let the Bad-Mouthers Win
3 evolution-based reasons that bad-mouthing exists (and what we can do about it).
Photo Credit: Riakartika/Pixabay
We all know a bad-mouther: The person who says something nasty about nearly everyone at the office, the member of your extended family who insults everyone regardless of relatedness, or the guy in your local community who capitalizes on every opportunity to share how stupid, inept, and hypocritical someone else is.
Bad-mouthers are out there—and they have teeth.
As members of a species that so strongly values trust, agreeableness, and reciprocal altruism (see Trivers, 1971), it makes you wonder: How do these people get away with it? What is it about the social strategy of bringing others down that works?
The Basic Elements of Bad-Mouthing
The socially strategic foundation of bad-mouthing is to bring others down and create an uneasy environment. If Joe always casts insults on half the people in his workplace, then you'd better be careful around him lest you become his next target. This behavioral vigilance that Joe creates in others empowers him—potentially allowing him to have an outsize influence on how things go. Joe's power may largely stem from fear and intimidation, an approach to social interactions often framed as the Machiavellian side of the Dark Triad (see Jonason et al. 2015), a cluster of anti-social traits that typifies a manipulative and intimidating social strategy.
From the perspective of Positive Evolutionary Psychology, social phenomena such as intimidation and bad-mouthing can be understood in evolutionary context. That said, from the perspective of positive evolutionary psychology, plenty of alternative and relatively positive approaches to others in our world exist. To my mind, understanding this variability in human social strategies can be strongly elucidated by applying an evolutionary lens.
Why Bad-Mouthing Exists
Bad-mouthing can only endure if it’s effective—leading to beneficial social outcomes for the bad-mouther. And, for better or worse, a great deal of research has shown that Machiavellian behavior—such as bad-mouthing—often does lead to success in various domains, such as the spheres of mating, politics, or the workplace (see Geher & Kaufman, 2013).
Following are three reasons that a bad-mouthing social strategy exists, in spite of its obviously unpleasant nature:
1. Bad-mouthing can be a route to social power.
By gaining a reputation as someone who will throw his or her own mother under the bus, a bad-mouther can gain social power by creating a fearful environment. It’s socially risky to mess with bad-mouthers and they capitalize on this fact.
2. Bad-mouthers exude confidence, a basic catalyst to social success.
Confidence leads to success across a variety of life domains (see Geher & Kaufman, 2013), often regardless of whether it is warranted. And a strategy of putting others down often goes hand-in-hand with conspicuous displays of confidence.
3. Bad-mouthers may find themselves in leadership positions.
Putting others down as a strategy toward benefiting oneself may well turn up leadership opportunities—a fact that increases the power of the bad-mouther.
Kinder Routes to Social Success
Based on the principle of strategic pluralism (see Gangestad & Simpson, 2000), humans, like all organisms, evolved to employ different strategies as a function of varying ecological conditions. In some environmental contexts, it may make most sense to be truly other-oriented, while in other contexts, being an all-out jerk may actually pay the most dividends. The optimal strategy to pursue in depends importantly on the conditions of the environment in which one finds themself.
On this point, note that there are other paths to success: Kind qualities, for example, are consistently found to be as important in social partners, evident in human populations across the globe (see Buss, 2003). Various forms of prosocial behavior are foundational to who we are (see Positive Evolutionary Psychology: Darwin’s Guide to Living a Richer Life and Evolutionary Psychology 101 for more on this topic).
Can it pay to be someone who gains social power by creating a social world of fear and intimidation? Yes, it can. But are there other routes to social success, such as building others up rather than tearing them down? Absolutely.
Next time you talk with the bad-mouther in your life, think twice about empowering that person. Remember: Other-oriented behavior is ultimately the foundation that human social behavior rests upon.
References
Buss, D.M. (2003). The evolution of desire: Strategies of human mating. Basic Books.
Gangestad, S.W., & Simpson, J. A. (2000). The evolution of human mating: Trade-offs and strategic pluralism. Behavioral and Brain Sciences, 23, 573–644.
Geher, G. (2014). Evolutionary Psychology 101. Springer.
Geher, G., & Kaufman, S. B. (2013). Mating Intelligence Unleashed. Oxford University Press.
Jonason, P.K., Lyons, M., & Blanchard, A. (2015). Birds of a “bad” feather flock together: The Dark Triad traits and mate choice. Personality and Individual Differences, 78, 34-38.
Trivers, R. L. (1971). The evolution of reciprocal altruism. Quarterly Review of Biology, 46, 35–57.
Note: This article is an unabridged variant of my Psychology Today piece titled Three Reason that People Get Away with Badmouthing Others. I own the copyright to the content.